Paid advertising for Ireland and the UK

Paid advertising measured on the customers it wins

We plan, build and manage search and social advertising, and report on the figure that matters most: what it costs to win each new customer.

What we track for every campaign From first click to paying customer
  1. EnquiriesEvery form, call and message
  2. Response timeHow quickly each lead is contacted
  3. AppointmentsVisits, valuations and quotes booked
  4. SalesEnquiries that became paying work
  5. Cost per acquisitionAd spend per new customer

Your ad spend, your account

Billed directly by the platform to you. We never hold your budget or add a markup.

One fixed management fee

Agreed in writing before work begins. No setup fee and no hidden charges.

Reporting you can act on

Every campaign tracked from enquiry through to paying customer.

Search and social advertising

We are not tied to a single platform. Every recommendation is based on how your customers look for, compare and choose a business like yours.

Google

Search advertising

Reach customers at the moment they search for your service. Search campaigns capture existing demand and are often the strongest channel for urgent or high intent enquiries.

Typically suited to urgent services, specialist services and business to business enquiries.

About search advertising
Facebook and Instagram

Social advertising

Build awareness and create demand, reaching the right audience before they start searching, then bringing back the people who showed interest.

Typically suited to local services, property and considered purchases.

About social advertising

Cost per lead only tells half the story

Cost per lead tells you what an enquiry cost. It does not tell you whether that enquiry became business.

We track every campaign through to the sale, so you can see what it costs in advertising to win a paying customer, and where the budget is working hardest.

Our process

  1. Market research

    We review competitor activity and advertising demand in your sector and area before any budget is committed. If the opportunity is not there, we will tell you.

  2. Strategy

    We agree the right platforms, audiences, budget and enquiry volume with you, based on your capacity to take on new work.

  3. Launch and testing

    Campaigns go live with several audiences, messages and offers tested side by side, and budget moves to what performs best.

  4. Reporting

    Clear, regular reporting on results, including an honest view of what is and is not working and what we are changing.

Our commitments to you

Realistic expectations

We do not guarantee revenue or a set number of sales. Results depend on factors beyond advertising, and we are clear about that from the start.

Full control of your budget

Your ad spend stays in your own account, billed to you by the platform, where you can see every transaction.

Honest reporting

Underperformance is reported as clearly as success, together with the changes being made.

The right fit only

If paid advertising is unlikely to deliver a return for your business, we will tell you before you spend anything.

Talk to us about your advertising

Tell us about your business and goals, and we will give you an honest view of whether paid advertising is the right investment.