How we work

A clear process from the first conversation to ongoing reporting, with research before spend and a written plan before launch.

From first call to ongoing results

Every engagement follows the same steps, so you always know what is happening and why.

  1. Introductory call

    A conversation about your business, your customers, your capacity and what you want advertising to achieve. If paid advertising is not a good fit, we will say so here.

    Free, with no obligation

  2. Market research

    We review competitor advertising, search demand and costs in your sector and area, so recommendations are based on evidence rather than assumptions.

    Before any budget is committed

  3. Strategy and proposal

    A written plan setting out the platforms, audiences, budget, expected enquiry volume and our fixed fee. Nothing starts until you have agreed it.

    Agreed in writing

  4. Setup and tracking

    Ad accounts, conversion tracking, lead forms and follow-up are put in place and tested end to end before a single ad goes live.

    Checked before launch

  5. Launch and testing

    Campaigns go live with several audiences, messages and offers tested side by side. Early results show where budget should go next.

    The first weeks

  6. Optimise and report

    Budget moves to what is winning customers, weaker ads are replaced, and you receive regular written reports on results and next steps.

    Ongoing

Reporting based on cost per acquisition

Cost per lead only tells you what an enquiry cost. It does not tell you whether that enquiry became business.

We track every campaign through to the sale. That shows what it costs in advertising to win a paying customer, which campaigns deserve more budget, and where enquiries are being lost along the way.

Reports are written in plain English and cover spend, enquiries, appointments, sales and cost per acquisition, together with what we are changing next.

What we track for every campaign From first click to paying customer
  1. EnquiriesEvery form, call and message
  2. Response timeHow quickly each lead is contacted
  3. AppointmentsVisits, valuations and quotes booked
  4. SalesEnquiries that became paying work
  5. Cost per acquisitionAd spend per new customer

Our commitments to you

Realistic expectations

We do not guarantee revenue or a set number of sales. Results depend on factors beyond advertising, and we are clear about that from the start.

Full control of your budget

Your ad spend stays in your own account, billed to you by the platform, where you can see every transaction.

Honest reporting

Underperformance is reported as clearly as success, together with the changes being made.

The right fit only

If paid advertising is unlikely to deliver a return for your business, we will tell you before you spend anything.

Talk to us about your advertising

Tell us about your business and goals, and we will give you an honest view of whether paid advertising is the right investment.

Book a consultation Call 083 310 6210